Sunday, March 8, 2009

Kaleidoscope, Hypnosis, Snack.

Here's a compilation of cinema intermission ads, including one that evokes Burgin's description of the "psychical space of the spectating subject" as, after Baudelaire, "a kaleidoscope equipped with consciousness." I'm referring of course to the series of kaleidoscoped snacks.

The "special effect" of the kaleidoscope today looks antique, perhaps, but it's interesting how many of the devices used in these ads involve quasi-hypnotic spirals: we will be discussing those spirals further when we turn to Cocteau.



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